11A: Idea Napkin No. 1

1. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

• My name is Logan Sheffield and I am a fourth year accounting major that will be pursuing my Masters of Accounting here at UF. I have a talent for communicating with people efficiently and effectively and knowing how to read situations. I have experience with seeing the good in everyone and knowing that everyone deserves a fair chance in all realms in life. If I were to start this business, it would play a big role in my life because I am passionate about this particular subject. I think that I would be put in a position where I could make a big difference. 

2. What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

• I am offering a service that provides people with disabilities a place of work. For these individuals, I am solving their unmet need by helping them find a workforce where they belong. I am helping people with disabilities find a job that will help them with daily skills that will resinate with them and help them in the long-run. This coffee shop will help these people interact with customers and help them build confidence and skills. 

3. Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

• I am offering this service to people with disabilities. These people can have any range of disabilities. This coffee shop is inclusive to people with disabilities and would employ anyone that would be otherwise excluded from a different sector because of their "differences." The age group would probably be from 21-30, which is right out of college and then until their next phase of life. The customers of this service have the disability in common, the aspect that excluded them from other jobs. 

4. Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

• These people with disabilities care because they are not able to find a job anywhere else. Other large corporations do not employ people with disabilities because they think it is too much of a responsibility, so these people will recognize the opportunity that is presented. When these people with disabilities work at the coffee shop, this will help spread awareness for the opportunity to employ people with disabilities. Customers will pay for this service because it is from a place of endearment and hopefulness for the future. 

5. What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

• The core competency is the mixing of a service that most people use with the mission to help employ people with disabilities. A coffee shop is a coffee shop, but what keeps people coming back is the mission and how the shop is helping make a difference. This helps set a tone for the community and how people see this mission of this coffee shop. 

In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others. 

• I believe these elements fit very well together. I think having a mission behind a product or a concept is what will help the aspect soar. I think I have found a group of people that benefit from this service and show how this business would succeed in the real world. I think with the connection I have and my past experience with people with disabilities, I would be able to help this business excel. This business would thrive off these elements and show communities how this opportunity would make a difference at a bigger stage that just their home.